Storewise’s Impact on El Mercado Fresco: $126K+ in Additional Gross Margin in 12 Months
How six stores turned strategic TPR management into $126,644 in additional gross margin
Region: Midwest | Store size: 5 – 15
Why did El Mercado Fresco need a TPR strategy across six stores?
El Mercado Fresco is a leading Hispanic grocery chain in Kansas City, recognized for its authentic Mexican and Hispanic products, its commitment to top-quality goods, exceptional customer service, and competitive prices. The chain is a member of Kansas City’s Northeast Chamber of Commerce and Hispanic Chamber of Commerce, and the six stores in this case study are led by Operations Manager Sarah Saber.
Saber and her team recognized the need for strategic management of Temporary Price Reductions to maximize sales and attract more customers. TPRs are one of the most direct levers an independent grocer has for driving traffic and moving product, but managing them across six separate locations makes it difficult to see which promotions are working, which are eroding margin, and which products should be featured next.
The team set out to optimize their promotional strategy across all six stores while upholding the product quality and service standards the chain had built its reputation on.
How does Storewise TPR Automation manage promotions across six stores?
To address these challenges, El Mercado Fresco adopted Storewise’s TPR Automation product, which handles the analytics, strategy, and automation behind promotional pricing.
With Storewise, the team could schedule and manage promotions across all six stores from a single system, selecting which vegetables, meat, seafood, and bakery items to feature, and at what price, based on what the data showed was actually performing.
How much gross margin did El Mercado Fresco gain in 12 months?
- $126,644 in additional gross margin dollars generated across six stores in 12 months
By consistently offering excellent service and attractive promotions, El Mercado Fresco carved a niche in the market with customers seeking authentic products and substantial savings.
Why does TPR automation matter for independent grocers?
For a 6-store independent grocer competing against big-box pricing, a $126K swing in gross margin is often the difference between a strong year and a break-even one. It came from managing promotions the chain was already running more strategically, not from cutting product quality, raising prices, or adding staff.
Learn more about El Mercado Fresco at elmercadofresco.com.
